Posted by BE Blogger on December 22, 2015
As a male; The word “waxing” reminds me of two things that paralyze me with terror:
Well fortunately for the ladies, Dr. Edna has solved the first
problem. Did you know that Dr. Edna was on Survivor prior to jumping
into the Shark Tank ? Check out her update, 2 years after the Tank!
Company: Dr Edna’s BareEase
Airdate: October 8, 2013
Filmdate: Early July 2013
On survivor Island, no one knew I was a doctor. On shark Tank, I was asked to wear a physician’s white coat. So everything was different!
After being on survivor, I knew that TV still has a significant impact and reach. Despite other media outlets, television easily reaches millions of potential customers and investors. I was at a point in my company, where I was ready for an outside investor.
I didn’t expect that people would perceive not “getting a deal” with one of the five TV sharks, would be interpreted as “not winning.” The majority of people do not realize that fewer than half the deals made on television, never finalize. (Well my audience certainly does, You = informed consumer)
I contacted my existing vendors and notifed them of the air date. I could have further optimized my sales on my own site, but due to warehouse logistics, I decided to forward my sales to a third-party vendor. Thus I lost some margin to my customers.
Nothing! I feel I did the best that I could. I also found an excellent investor off-screen, that has helped me in exactly the ways I needed. We also are growing the brand in ways I could’ve never anticipated!
When I applied for shark Tank, I was ready to call it quits. At that time, I had a busy medical practice, a small baby, and family obligations that kept me very busy. Growing a small business on the side was a losing priority for me at the time that I applied.
TV and print media was the most effective for us outside of the shark Tank.
Target would be our largest account now.
“Everything will be OK! Don’t stress too much.” (Who isn’t nodding their head right now?)
In about 5 to 10 years, I hope we will have a growing brand that people can trust. Perhaps we will be aiming to be acquired by a larger healthcare brand.
BareEase can be purchased on Amazon.com & at Target.com. Please check them out!